Introduction to Economic Development (“Keys”)

Sample Agenda
Location & Dates, Registration & Payment

General Course Information

CALED is partnering with the California Academy for Economic Development, the California State University, Fresno, the Division of Continuing and Global Education, and the University Business Center, to bring you the Introduction to Economic Development Certificate Program (also known as the “Keys” course). This certificate program is designed as an introductory course for people who are generally interested in knowing more about how local economic development works, as well as for those people whose responsibilities include economic development assignments.

Four days of everything you ever wanted to know about economic development. Take advantage of this in-depth interactive opportunity to discuss all aspects of economic development, including strategies, marketing, financing, incentives, business retention, business recruitment and resources. Attendees will get the opportunity to receive a professional certificate of completion in local economic development.

The course instructors and presenters are practicing professionals in local and state economic development who bring a great mix of knowledge and practical experience to the course insuring a large dose of reality. This is the only course of its kind offered in California and is your once a year opportunity to learn more about economic development.


In order to receive full IEDC certification credit for this course and a certificate indicating course completion, participants must attend the entire course and stay through the final session on the last day. Please make travel plans accordingly. Click on the following link for FAQ on Certification and Education. If you have questions or need additional information regarding certification, please contact Marjorie Rose at IEDC.

Course Topics Include:

  • How to market your community
  • Developing an economic development strategy
  • Basic and advanced financing techniques
  • Pros and Cons of using incentives
  • Business retention, expansion and creation techniques
  • Community assessment and planning
  • Marketing & Attraction
  • Redevelopment
  • Entrepreneurship & Small Business Strategies
  • Ethics and Economic Development

Who Should Attend:

  • Candidates for IEDC certification
  • Professionals new to the field of economic development
  • Anyone who wants to learn the basics of economic development
  • Practicing ED professionals who want a refresher course on the basics
Agenda: Introduction to Economic Development Certificate Program
October 22-25, 2018

Fresno State University

Registration Check-in is from 8:00am-8:30am

Monday, October 22, 2018

  • 8:00am-8:30am Check-In
  • 8:30am-10am Welcome, Introductions & Defining E.D.
  • 10:00am-12:00pm Managing the Economic Development Organization
  • 12:00pm-1:00pm Lunch
  • 1:00pm-3:00pm Strategic Planning
  • 4:00pm-5:30pm Networking & Welcome Reception

Tuesday, October 23, 2018

  • 9:00am-9:30am Morning Welcome & Recap
  • 9:30am-11:30am Economic Development Finance
  • 11:30am-12:30pm Lunch
  • 12:30pm-2:30pm Real Estate Development and Reuse
  • 2:30pm-2:45pm Break
  • 2:45pm-4:45pm Community/Neighborhood Development

Wednesday, October 24, 2018

  • 9:00am-9:30am Morning Welcome & Recap
  • 9:30am-11:30am Workforce Development
  • 11:30am-12:30pm Lunch
  • 12:30pm-2:30pm Business Retention & Expansion
  • 2:30pm-2:45pm Break
  • 2:45pm-4:45pm Marketing & Attraction

Thursday, October 25, 2018

  • 9:00am-9:30am Morning Welcome & Recap
  • 9:30am-11:45am Entrepreneurship & Small Business Development Strategies & Innovation
  • 11:45am-12:30pm Lunch
  • 12:30pm-2:30pm Ethics & Economic Development
  • 2:30pm-2:45pm Break
  • 2:45pm-3:45pm Economic Impact Analysis
  • 3:45pm-4:30pm Q&A, Wrap Up, & Exam

**Lunch and afternoon snack break are provided each day.
Agenda is subject to change.

Location & Dates:
California State University, Fresno – CAMPUS MAP
University Business Center
Craig School of Business
5245 N. Backer Fresno, CA 93740-8001
October 22-25, 2018

Register Now


Member rate is $700* (you must be the listed member in CALED)
Nonmember rate is $800* (includes one-year Associate Membership in CALED)

Please make check payable to California State University Fresno, Foundation

Send check payment to:

Economic Development Certificate Program
University Business Center
Craig School of Business
5245 N. Backer M/S PB 5
Fresno, CA 93740-8001

To pay by Visa or Mastercard, please call 559-278-2352

*Scholarships are only available to CALED Members in good standing. You must meet all the Scholarship Criteria in order to be considered. To apply for a scholarship, please click here and apply by September 27, 2017.

Hotel & Airport Information

Hampton Inn & Suites Clovis – Airport North
855 Gettysburg Avenue
Clovis, CA 93612
Phone: 559-348-0000
Special Room Rate: $132/day **Ask for the EDC rate

Homewood Suites by Hilton
835 Gettysburg Avenue
Clovis, CA 93612
Special Room Rate: $142/day **Ask for the CALED rate

Hampton Inn – Fresno Riverpark
327 E. Fir Avenue
Fresno, CA 93720
Ph: 559-447-5900
Special Room Rate: $139/day **Ask for the UBC/CALED rate

Courtyard Fresno Marriott 
140 E. Shaw Avenue
Fresno, CA 93710
Phone: 559-221-6000
Special Room Rate: $169/day **Ask for the EDC rate

Residence Inn By Marriott Fresno
5322 N. Diana Ave
Fresno, CA 93710
Special Room Rate: $139/day **Ask for the UBC-EDC group

Fresno Yosemite International Airport
5175 E. Clinton Way
Fresno, CA 93727

For more information and/or to sponsor this event, contact Michelle Stephens at 916-448-8252, ext. 12.

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