Introduction to Economic Development (“Keys”)

The Keys course will be held October 17-20, 2022 via a Hybrid Format: In-Person at Fresno State University or Virtual (Zoom)*

The 2022 Program is Sold Out and Registration is Now Closed.

*Registrants must choose one of the two training options. Please note that if fewer than 10 participants opt for in-person instruction, the course format will be switched to solely virtual for ALL ATTENDEES.*

Sample Agenda
Location & Dates, Registration & Payment

General Course Information

CALED is partnering with the California Academy for Economic Development, the California State University, Fresno, the Division of Continuing and Global Education, and the University Business Center, to bring you the Introduction to Economic Development Certificate Program (also known as the “Keys” course). This certificate program is designed as an introductory course for people who are generally interested in knowing more about how local economic development works, as well as for those people whose responsibilities include economic development assignments.

Four days of everything you ever wanted to know about economic development. Take advantage of this in-depth interactive opportunity to discuss all aspects of economic development, including strategies, marketing, financing, incentives, business retention, business recruitment and resources. Attendees will get the opportunity to receive a professional certificate of completion in local economic development.

The course instructors and presenters are practicing professionals in local and state economic development who bring a great mix of knowledge and practical experience to the course insuring a large dose of reality. This is the only course of its kind offered in California and is your once a year opportunity to learn more about economic development.


In order to receive full IEDC certification credit for this course and a certificate indicating course completion, participants must attend the entire course and stay through the final session on the last day. Please make travel plans accordingly. Click on the following link for FAQ on Certification and Education

Course Topics Include:

  • How to market your community
  • Developing an economic development strategy
  • Basic and advanced financing techniques
  • Pros and Cons of using incentives
  • Business retention, expansion and creation techniques
  • Community assessment and planning
  • Marketing & Attraction
  • Redevelopment
  • Entrepreneurship & Small Business Strategies
  • Ethics and Economic Development

Who Should Attend:

  • Candidates for ACE certification – Accredited California Economic Developer (ACE)
  • Candidates for IEDC certification
  • Professionals new to the field of economic development
  • Anyone who wants to learn the basics of economic development
  • Practicing ED professionals who want a refresher course on the basics
Introduction to Economic Development Certificate Program
Keys to Successful Economic Development
October 17-20, 2022

Registration Check-in is from 8:00am-8:30am

TENTATIVE AGENDA (Times subject to change)

Monday, 8:00am-5:30pm 

  • 8:25am Check-In
  • 8:30am-10:00am Welcome, Introductions
  • 10:00am-12:00pm Managing an Economic Development Organization
  • 12:00pm-1:00pm Lunch
  • 1:00pm-3:30pm Strategic Planning
  • 4:00pm-5:30pm Networking & Welcome Reception

Tuesday, 9:00am-4:45pm

  • 9:00am-9:30am Morning Welcome & Recap
  • 9:30am-11:30am Economic Development Finance
  • 11:30am-12:30pm Lunch
  • 12:30pm-2:30pm Real Estate Development and Reuse
  • 2:30pm-2:45pm Break
  • 2:45pm-4:45pm Community Economic Development

Wednesday, 9:00am-4:45pm 

  • 9:00am-9:30am Morning Welcome & Recap
  • 9:30am-11:30am Workforce Development
  • 11:30am-12:30pm Lunch
  • 12:30pm-2:30pm Business Retention & Expansion
  • 2:30pm-2:45pm Break
  • 2:45pm-4:45pm Marketing & Attraction

Thursday, 9:00am-4:30pm 

  • 9:00am-9:30am Morning Welcome & Recap
  • 9:30am-11:45am Entrepreneurship & Small Business Development Strategies & Innovation
  • 11:45am-12:30pm Lunch
  • 12:30pm-2:30pm Ethics & Economic Development
  • 2:30pm-2:45pm Break
  • 2:45pm-3:45pm Introduction to Economic Impact Analysis
  • 3:45pm-4:30pm Q&A, Wrap Up, & Exam

**Agenda is subject to change**

Location & Dates:

October 17-20, 2022

The program is planned to be held in a hybrid format either in-person at the University Business Center (part of the Craig School of Business at Fresno State) or via a virtual format (Zoom) based on meeting minimum in-person attendance requirements.*

The University Business Center is located at 5245 N Backer Ave., Fresno, CA 93740-8001 (between Shaw / Barstow taking the Woodrow Avenue entrance).

*Registrants must choose one of the two training options. If fewer than 10 participants opt for in-person instruction, the course format will be switched to solely virtual for ALL ATTENDEES*–NOTE: We have reached the minimum attendance for in-person so both formats will be provided.

For in-person attendees, a special room rate of $139 per night (plus tax and up to four occupants per room) has been reserved for the University Business Center/KEYS Course event and subject to availability.  Please make your room reservations no later than September 26, 2022When making your reservation, advise them you would like the KEYS Course Student rate group discount and if you are a smoker or nonsmoker.

Click here for the hotel registration link.

Hampton Inn & Suites by Hilton Clovis – Airport North 

855 Gettysburg Avenue

Clovis, CA 93612

Phone: 559-348-0000

They offer a complimentary full hot continental breakfast. There is a complimentary shuttle service to/from the airport and when available to our facility upon advance request. Hotel is within a three miles to the University Business Center and near Sierra Vista Mall and restaurants. They offer in free in room wireless access, a business service center, exercise facilities, and an outdoor pool. Use or receive Hilton Honor points.

Member rate is $700* (you must be the listed member in CALED)
Nonmember rate is $800* (includes one-year Associate Membership in CALED)

Please make check payable to California State University Fresno, Foundation

Send check payment to:

Economic Development Certificate Program
University Business Center
Craig School of Business
5245 N. Backer M/S PB 5
Fresno, CA 93740-8001

To pay by Visa or Mastercard, please call 559-278-2352

*Scholarships are only available to CALED Members in good standing. You must meet all the Scholarship Criteria in order to be considered. To apply for a scholarship, please click here and apply by September 18, 2022.

For more information and/or to sponsor this event, please contact Helen Schaubmayer, at 916-448-8252, ext. 16.

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